Shaping a more active future

ABOUT SFIA

Trusted by the Organizations Shaping Sports & Fitness

SFIA is the nonprofit trade association serving as the voice of 700+ organizations across the sports and fitness industry. Together, our members employ more than 375,000 people and generate $150 billion in U.S. sales.

Your Partner in Sports and Fitness

We believe sports and fitness have the power to bring communities together and improve lives. SFIA helps grow participation and strengthen the industry through research, advocacy, and industry leadership.

The Sports & Fitness Industry Association (SFIA) is the nonprofit trade association for sporting goods and fitness brands, manufacturers, retailers, governing bodies, sports leagues, and industry partners. We bring this community together to address shared challenges, expand opportunities to play, and help the industry move forward.

Working Together to Shape a More Active Future

SFIA connects research, advocacy, leadership, and member support to strengthen the sports and fitness industry and expand opportunities for people to get active.

1. Thought leadership

Bring the industry together through education, fresh perspectives, and collaboration that help turn shared challenges into opportunities.

2. ADVOCACY

Represent the industry on Capitol Hill and in the media, advancing policies that support growth and make participation more accessible and affordable.

3. RESEARCH

Deliver sports and fitness participation data and industry insights that help organizations understand change and make informed decisions.

4. Member services

Support members with practical resources, standards guidance, and dedicated councils that address the challenges facing their businesses and sports.

SFIA Board of Directors
Executive Committee

  • Mike Zlaket

    Chairman of the Board
    Vice Chairman

  • Todd Smith

    President & CEO

  • Jennifer Bendall

    Vice President, North America Government & Public Affairs

  • Ryan Cruthirds

    Chief Global Brand & Digital Development Officer

  • Dan Sheridan

    Cheif Executive Officer

SFIA Board of Directors

  • David Baxter

    Chief Executive Officer

  • Melissa Dawson

    President

  • Joe Dudy

    Former President & CEO, Wilson

  • Adam Franklin

    President

  • Dawn Solheim Grove

    VP & Corporate Counsel, Karsten Manufacturing Corp.

  • Ray Hilvert

    VP, NB Sports, Footwear, and Apparel Product Creation

  • Rob Knesaurek

    Senior Vice President, Industry Growth

  • Koichiro Kodama

    President & CEO

  • Scott McDonald

    Chief Executive Officer

  • Tara McRae

    Chief Marketing Officer

  • Jonathan Ram

    Chief Executive Officer

  • Michael Schroeder

    Sr. Vice President, Sales, North America

  • Kurt Tandan

    Associate General Counsel and VP of Government Affairs

MEET OUR TEAM

Behind SFIA is a team committed to the industry and the people it serves. Get to know the people working alongside our members and partners to put that commitment into action.

  • TODD SMITH

    President & CEO

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  • GLENN HORINE

    Chief Operating Officer

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  • BONNIE MCLAUGHLIN

    Vice President, External Affairs & Industry Relations

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  • ALEX KERMAN

    Senior Director, Research Operations & Business Development

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  • JENNY KARN

    Senior Director

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  • CHANDLER HOFFMAN

    Director, Membership & Technology

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  • ANEYSHA BHAT

    Director, Government Affairs & Strategic Advocacy

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  • LISA FUTTERMAN

    Senior Manager, Member Marketing, Communications, and Events

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