Custom insights for the sports & fitness industry
Every strong decision starts with strong data. The SFIA Research & Insights Lab is your partner for custom market intelligence, built exclusively for organizations shaping the future of sports and fitness.
Why Organizations Trust SFIA Research
126
Sports, fitness & leisure activities tracked in our participation study
18,000
Americans surveyed annually
~20 yrs
Of participation trend analysis
~500
Media mentions referencing our data annually
Choose the Right Research Approach
Your question determines the research. We will help you identify the right approach.
Go Deeper With SFIA Data
Get more from SFIA’s extensive sports and fitness participation data with custom tables, demographic cuts, trend analysis, crossover analysis, and other views built around your specific question.
Best for: Questions that can be answered by digging deeper into SFIA’s existing data.
Build Original Research
SFIA works with your team to develop and execute original quantitative or qualitative research, analyze the findings, and turn the results into clear, actionable insights.
Best for: Understanding consumers, industry stakeholders, emerging trends, motivations, barriers, perceptions, or other questions that require new research.
Develop Custom Intelligence
Bring multiple sources of information together to answer a complex business question. We combine relevant data, custom analysis, industry context, and SFIA expertise into confidential, decision-ready intelligence built for your organization.
Best for: Market evaluation, strategic planning, investment decisions, and other high-stakes business questions.
Our Process
A collaborative approach designed to give you absolute clarity and meet your custom research needs.
1. Discovery
We work closely with your team to understand your goals, decision context, and the business problems you are trying to solve.
2. Survey Design + Input
We develop a research instrument tailored to your needs, with opportunities for stakeholder review and refinement.
3. Data Collection & Analysis
We oversee the data collection process and conduct in-depth analysis using industry-standard methodologies.
4. Designed Deliverables
Receive a polished report in the format you prefer: PowerPoint, PDF, or a data pack for internal teams.
5. Expert Presentation
Our research team walks your organization through the findings, answers questions, and provides context grounded in SFIA’s deep expertise.
6. Follow-Up & Refinement
Need more clarity or additional cuts of the data? We offer follow-up support to ensure you get the answers you need.
Get the Answers You Need to Move Forward with confidence
You know your business. We know the data.
Whether you are evaluating a new market, exploring what is driving participation, sizing an opportunity, or trying to better understand your audience, SFIA can build research around the decision in front of you.
→ How big is the opportunity? Size a market, understand its trajectory, and identify where growth is happening.
→ Who is participating — and why? Explore demographics, behaviors, motivations, barriers, spending, and participation patterns.
→ What is driving change? Go beyond the topline numbers to understand the factors behind growth, decline, and shifting consumer behavior.
→ Where should we go next? Evaluate new categories, audiences, and opportunities with data built around your strategic priorities.
→ How does our brand fit into the market? Establish benchmarks for awareness, perception, consumer sentiment, and competitive positioning.
Custom Research
Research services
Sometimes the answers you need do not exist yet.
Turn to SFIA to design the custom research that helps answer your business's complex questions, from market sizing and consumer behavior to participation analysis and strategic planning.
Whether you are evaluating a new opportunity or performing due diligence on a possible acquisition, our research team can help.
Talk with our Research Team
You do not need to know exactly what research you need. Start with the question you are trying to answer. Our research team will help you determine the right approach and build an engagement around your goals.
