Special report
TEam Sports Parents’ Insights REport
Understand what drives youth sports equipment purchases
Explore how surveyed parents choose sports equipment, compare brands, and balance price, quality, and their children’s preferences. Get insights to inform product development, marketing, and the shopping experience.
$500 for members | $1,000 for non-members
Get Closer to the Family Purchase Decision
Parents make decisions that shape the youth sports market, from when to replace equipment to where to shop and which brands to consider.
The 2025 Team Sports Parents’ Insights Report explores these decisions through a survey of 505 parents engaged in youth team sports. Discover what influences their purchases, what makes buying equipment easier, and how sports fit into their family priorities.
Designed for manufacturers, retailers, and youth sports organizations, the report provides directional insights into the families behind equipment purchases.
What You Will Learn
Use the report to understand:
What influences equipment purchases: Explore the importance of affordability, durability, brand reputation, and product features.
Who helps shape the decision: Understand the role of children’s preferences, recommendations, reviews, and endorsements.
Where families shop: Examine in-store and online purchasing patterns, including sporting goods retailers and direct-from-brand purchases.
When families replace equipment: Compare purchasing frequency across baseball, basketball, soccer, and flag football.
What could improve the buying experience: Explore parents’ interest in better pricing, product availability, bundled offers, and clearer comparisons.
How families experience youth sports: Understand surveyed parents’ involvement, motivations, and concerns about participation costs and access.
What the Report Covers
The 2025 Youth Sports Parents’ Insights Report includes:
Research methodology
Executive summary
Parent Landscape
The Purchase Playbook
Participation Landscape
from the report
Quality and Affordability Share the Lead
94% of surveyed parents rated both product quality and durability and price or affordability as important influences on sports equipment purchases.
Children Help Shape Purchases
86% of surveyed parents rated their child’s input or preferences as an important purchasing influence.
Parents See Room for a Better Buying Experience
90% of surveyed parents identified more affordable pricing or better value as a way to make purchasing sports equipment easier.
Findings reflect the surveyed parent sample and are directional, not nationally representative.
Team Sports Parents’ Insights Report
Published | 2025
Geography | United States
Format | Digital Report
Member access | Discounted purchase price of $500
Built on Direct Input from Youth Sports Parents
SFIA developed this custom study. The online survey gathered 505 usable responses from parents recruited through a partner-sourced youth sports community between July 1 and September 6, 2025.
The self-selected sample skewed toward higher-income, suburban, and White households. Findings are directional, unweighted, and not nationally representative; they offer perspectives to inform business decisions and further research.
→505 surveyed parents engaged in youth team sports
→ July–September 2025 fieldwork with responses reviewed for quality
→ Four sports with sufficient sample sizes for analysis: baseball, basketball, soccer, and flag football
→ Directional, unweighted findings reflecting the surveyed community
Choosing the Right Report
Team Sports Parents’ Insights or trends in team sports?
Looking for the size and growth of the team sports market? Our U.S. Trends in Team Sports Reports examine participation trends, demographics, and casual and CORE engagement. Team Sports Parents’ Insights focuses on surveyed parents’ equipment purchasing decisions and family experiences.
Purchase the youth team sports parents’ insights report
Explore the priorities, preferences, and shopping habits of surveyed youth sports parents to guide your products, communications, and customer experience.
Research report purchases are final and are not eligible for refund, return, or credit.
Report Access and Support
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The Team Sports Parents’ Insights Report explores how surveyed parents weigh price, product quality, durability, brand reputation, and their children’s preferences. Discover which factors matter when evaluating equipment and what ultimately tips the decision toward one brand.
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Explore how surveyed families shop across sporting goods stores, online retailers, mass merchants, and directly from brands. The Team Sports Parents’ Insights Report examines how parents combine in-store and online shopping, helping businesses understand where to reach customers and support their purchase decisions.
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Replacement needs differ by sport. The report compares equipment purchasing frequency across baseball, basketball, soccer, and flag football, offering insight into when surveyed families return to shop and opportunities to build relationships between purchases.
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Children’s preferences play an important role in surveyed parents’ purchasing decisions. The report examines that influence alongside recommendations from coaches, friends, and teammates, plus online reviews and brand experience—helping businesses understand the people and information shaping a purchase.
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Surveyed parents identified better pricing and value, easier access to products, equipment bundles, convenient delivery, and clearer product comparisons. Explore these priorities to identify opportunities to improve your shopping experience and communicate the value of your products.
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Manufacturers, retailers, and marketers can use the report’s directional findings to inform product development, brand positioning, promotions, and shopping experiences. It connects surveyed parents’ purchasing priorities with practical opportunities to better serve youth sports families.