Stay Ahead of the Conversation with Sideline Sessions
SFIA's Sideline Sessions bring together industry experts to explore timely topics, emerging trends, and pressing issues shaping the sports and fitness industry. Gain valuable insights and perspectives to help you stay informed and navigate an evolving industry.
Each 60-minute virtual session features a panel discussion followed by live Q&A, giving you the opportunity to hear directly from industry leaders and ask questions.
Registration is complimentary, and all sessions are recorded. Join the conversation and stay connected to the issues that matter most to your business.
Upcoming Sideline Sessions
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Wednesday, December 9, 2026: 1 p.m. ET
As the sports and fitness industry continues to evolve, digital commerce has become one of the most important connections between brands and consumers. From rising expectations around convenience, personalization, and seamless shopping experiences to new technologies that enhance customer engagement, e-commerce is playing a critical role in how brands reach athletes, families, teams, and fans.
This Sideline Session will bring together leaders from across the industry ecosystem –including brands, retailers, marketplaces, and technology – to explore how organizations are adapting their digital strategies to meet changing consumer demands and drive sustainable growth. Alongside emerging opportunities in digital commerce, participants will discuss the increasing importance of protecting brand integrity, combating counterfeit products, and maintaining consumer trust in an increasingly complex online marketplace – particularly as the U.S. has entered this next decade of major sporting events that will drive increased demand for team, athlete, and event-branded merchandise.
This panel discussion will examine the latest e-commerce trends, innovative platforms, and best practices for customer engagement and marketplace management. Attendees will gain practical insights into how organizations are leveraging digital tools and strategic partnerships to strengthen customer relationships, enhance brand value, safeguard authenticity, and create a more secure and trusted online buying experience. Join industry leaders as they share strategies that are shaping the future and helping the sports and fitness industry succeed in a rapidly evolving digital landscape.
SPEAKERS:
— Marlon Dubuisson: Manager, External Relations, Customer Trust-Product Integrity, Amazon
— Julien Dudouit: Head of Global Brand & Industry, Legal & Government Relations, eBay
— Daniel Kidera: Senior Director and Head of Federal Government Relations, Fanatics
PREVIOUS Sideline Sessions
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To view the recording from this Sideline Session, please sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars + Sideline Sessions, 2026 Collection – The Next Big Play: Women’s Sports and the Future of Growth.
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To view the recording from this Sideline Session, please sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars + Sideline Sessions, 2025 Collection – Changes in College Athletics: The House vs. NCAA Settlement Explained.
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To view the recording from this Sideline Session, please sign-in to your SFIA Member account, select Members-Only, Content Library, Webinars + Sideline Sessions, 2025 Collection – The Franchise Playbook: Understanding Franchise Opportunities in the Sports & Fitness Industry.
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Membership gives your team access to trusted research, valuable connections, professional development, and opportunities to help shape the future of sports and fitness.
Whether you are looking to collaborate, learn, or lead, SFIA helps you stay connected to the people and ideas moving the industry forward.