Promoting Sports & Fitness
Participation and Industry Vitality

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Welcome to the Sports & Fitness Industry Association (SFIA), the leading trade association uniting the broad range of companies and organizations within the sports, fitness, and active lifestyle industry.

SFIA is dedicated to advancing the interests of its members. Whether it is representing the sports, fitness, and active lifestyle industry on the federal level, keeping you and your staff informed of today’s most pressing issues, or providing you and your organization with the latest industry insights and research, SFIA fosters vital collaboration and community throughout the industry.

Membership is an opportunity to create new partnerships, contribute to the future of the industry, and, most importantly, advance you and your business’ bottom line.

Ready to join? 

Membership Types

SFIA Corporate Membership: Open to any company that designs, markets, manufacturers, or sells products in the sports, fitness, and active lifestyle marketplace. Key membership segments include:

Are you a newly formed company within the sports, fitness, and active lifestyle industry? Click here to learn how membership in SFIA will help you advance.

SFIA Associate Membership: Open to for-profit companies who do not fit the definition of a Corporate Member, including law firms, research firms, and marketing agencies.

SFIA Non-Profit Membership: Open to not-for-profit organizations with an interest in the sports, fitness, or active lifestyle marketplace.

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