SPECIAL REPORT
2025 PICKLEBALL MARKET PLAYBOOK
Understand the Players Behind the Opportunity
Explore avid pickleball players’ habits, purchasing decisions, and brand preferences to inform your next move in the market.
$1,000 for SFIA members | $2,000 for non-members
Turn player insights into business decisions
Participation growth tells you how the sport is expanding. The Pickleball Market Playbook, created in partnership with DUPR, helps you understand the avid players shaping its market.
Explore how these players engage with pickleball, what motivates them to play, and how they approach equipment purchases. Use the findings to inform product development, marketing, and plans to enter or expand in the sport.
What You Will Learn
Use the report to UNDERSTAND:
How avid players engage with pickleball and how frequently they play
What motivates them to participate
How they approach equipment purchases and spending
Which brands they use and prefer
What player behavior could mean for your business
What the Report Covers
The 2025 PICKLEBALL MARKET PLAYBOOK includes:
Research methodology
Executive summary
Surveyed player insights
Pickleball participation
Participation by venue
Why people play pickleball & challenges to accessing the sport
General pickleball facility feedback
Pickleball instruction
Professional pickleball fandom
Future play aspirations
Paddle usage rates
Pickleballs usage rates
Court shoes usage rates
Pickleball equipment purchasing trends: a demographic and channel analysis
Pickleball spending trends
Brand profiles for paddles, pickleballs, and court shoes
From the report
Exercise Drives Participation
Nearly 94% of avid players surveyed cited physical exercise as a motivation for playing.
Players Value More Than Competition
Fun, enjoyment, and social interaction also feature among players’ motivations.
Purchasing Habits Reveal Market Opportunities
Explore spending patterns and brand profiles to better understand the customers behind the sport’s growth.
2025 Pickleball Market Playbook
Published | 2025
Data covered | 2019–2025
Geography | United States
Format | Digital Report
Member access | Discounted price
Research METHODOLOGY
The Pickleball Market Playbook brings together SFIA’s national participation research and a separate survey of avid pickleball players to connect the sport’s growth with insights into player behavior, equipment purchases, and brand preferences.
Conducted through the Physical Activity Council, SFIA’s participation study surveys 18,000 Americans ages 6+ annually. The avid player survey adds a closer look at highly engaged players, whose experiences and purchasing habits offer a distinct perspective on the pickleball market.
→ Nationally representative participation data tracks the U.S. player population
→ 18,000 Americans ages 6+ surveyed annually across sports and activities
→ 1,100 avid pickleball players recruited through DUPR’s database
→ Playing habits, equipment purchases, and brand preferences explored through the avid player survey
Choosing the Right Report
Pickleball Market Playbook or Participation Report?
The Pickleball Market Playbook gives you insight into the avid players behind the market. Explore the latest pickleball participation trends, demographic breakdowns, and casual and CORE engagement in our 2026 Pickleball Participation Report.
Purchase the 2025 PICKLEBALL MARKET PLAYBOOK
Get to know the avid players behind the market. Explore playing habits, equipment spending, purchasing decisions, and brand preferences to guide product development and marketing.
Research report purchases are final and are not eligible for refund, return, or credit.
Free Resources
Download a sample
Report Access and Support
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After completing your order, you will receive an order confirmation and a separate email containing an access link for each report purchased. Emails are sent from info@sfia.org. Please add this address to your safe senders list.
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Check your spam or junk folder first. If the email has not arrived, contact our research team at research@sfia.org.
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The Pickleball Market Playbook is available to SFIA members for a discounted price of $1,000. Members should sign in before completing their order.
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Contact Alex Kerman, Head of Research, at akerman@sfia.org or 301-495-6321.
Related Research
Continue Exploring Participation Trends
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Pickleball Participation
Pickleball Participation Report
Understand who is playing and how the sport is growing. Explore U.S. participation trends, demographic breakdowns, and casual and CORE engagement to inform market sizing and audience planning.
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Annual Participation Research
Topline Participation Report
See how pickleball compares to the other 125 sports and fitness activities SFIA tracks in the industry’s leading participation report.