Annual BUSINESS INTELLIGENCE Study
2026 MANUFACTURERS’ SALES BY CATEGORY Report
Find the Growth in Your Market
Explore U.S. wholesale sales across sporting goods equipment, athletic footwear, sports apparel, and licensed merchandise.
Free for SFIA members | $500 for non-members
Put category performance in context
The annual Manufacturers’ Sales by Category Report from Sports & Fitness Industry Association (SFIA) provides sales benchmarks to help you assess market size, compare category growth, and inform product and investment decisions.
What You Will Learn
Use the report to UNDERSTAND:
How wholesale sales compare across major product categories from 2020-2025
Which categories are growing and where sales are slowing
How annual performance compares with longer-term trends
What the Report Covers
The 2026 manufacturers’ sales by category Report includes:
Research methodology
Key takeaways
Sports equipment wholesale sales by sports, including baseball/softball, basketball, camping, football, golf, lacrosse, ice hockey, pickleball, soccer, tennis, and more
Exercise equipment wholesale sales split by consumer and institutional
Sports apparel and licensed merchandise wholesale sales
Total sporting goods industry wholesale sales
FROM The REPORT
Wholesale Sales Approach $130 Billion
U.S. sporting goods wholesale sales increased 3.7% in 2025.
Pickleball Leads Category Growth
Pickleball wholesale sales increased 22% year over year.
Fitness Equipment Markets Diverge
Institutional equipment posted broad growth, while portions of the home equipment market declined.
2026 SFIA Manufacturers’ sales by category Report
Published | 2026
Data covered | 2020–2025
Geography | United States
Format | Digital Report
Member access | Complimentary
Built on Industry Expertise and Market Research
SFIA’s manufacturers’ sales research combines input from industry executives with market research to estimate U.S. wholesale dollar sales across sports and fitness product categories. SFIA contacts more than 300 C-level executives for estimates in categories they know.
These estimates are refined using corporate reports, other industry sales reports, and public research to help organizations assess market size and compare category performance over time.
→ 300+ industry C-level executives contacted for category estimates
→ Wholesale dollar sales measured by product category
→ Multiple research sources used to refine estimates
→ Annual sales comparisons to track category performance
Choosing the Right Report
MANUFACTURERS’ Sales by category or state of the industry?
Looking for broader business context? Our State of the Industry Report explores manufacturer perspectives, business performance,
and the challenges shaping the sports and fitness industry to help inform your strategic planning.
Purchase the 2026 manufacturers’ sales by category Report
Get the category sales data to support market planning and identify opportunities.
Research report purchases are final and are not eligible for refund, return, or credit.
Report Access and Support
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After completing your order, you will receive an order confirmation and a separate email containing an access link for each report purchased. Emails are sent from info@sfia.org. Please add this address to your safe senders list.
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Check your spam or junk folder first. If the email has not arrived, contact our research team at research@sfia.org.
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Yes. The 2026 Manufacturers’ Sales by Category Report is available to SFIA members at no additional cost. Members should sign in before completing their order.
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Contact Alex Kerman, Head of Research, at akerman@sfia.org or 301-495-6321.