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Membership gives your team access to trusted research, valuable connections, professional development, and opportunities to help shape the future of sports and fitness.

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Shaping a
More Active
Future

We believe sports and fitness have the power to bring communities together and improve lives. SFIA helps grow participation and strengthen the industry through trusted research, advocacy, and industry leadership.

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Stronger
Decisions
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Whether you are evaluating new markets, tracking participation trends, or planning your next business move, SFIA provides the industry’s most cited sports and fitness participation data.

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The Industry’s
Voice on
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Policy decisions affect participation, business operations, product costs, and the future of our industry. SFIA advocates for policies that strengthen sports and fitness participation while supporting a healthy business environment for the industry.

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Trusted by the Organizations Shaping Sports & Fitness

The nonprofit trade association serving as the voice of 700+ organizations across the sports and fitness industry. Together, our members employ more than 375,000 people and generate $150 billion in U.S. sales.

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Research You Can
Build Decisions On

Whether you are evaluating new markets, tracking participation trends, or planning your next business move, SFIA provides the industry's most cited sports and fitness participation data.

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Topline Participation Report
Topline Participation Report

The Topline Participation Report is the sports and fitness industry's definitive source for participation data, providing the most comprehensive annual snapshot of physical activity in the United States. Covering 126 sports, fitness, and leisure activities, the report delivers trusted participation trends and CORE vs. Casual participation analysis to help organizations understand where participation is growing, where opportunities exist, and how Americans are engaging in sport and physical activity. Built on one of the nation's largest participation studies of 18,000 Americans ages 6 and older, the Topline Report serves as the foundation for strategic planning across the sports and fitness industry.

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Sport Participation Hub
Sport Participation Hub

Get a deeper look at the sports and fitness activities that matter most to you. Explore SFIA’s catalog of 92 single-sport participation reports featuring U.S. participation data, trends, demographics, and insights. Browse by category to find research on team sports, fitness activities, outdoor recreation, racquet sports, and more.

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Pickleball Market Playbook
Pickleball Market Playbook

Developed in partnership with DUPR, this report combines participation research, consumer insights, and market analysis for a comprehensive view of pickleball's rapidly evolving marketplace. Explore usage rates and purchase decision preferences of highly engaged pickleball players.

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JOIN the Sports & Fitness Industry’s Leading Organizations

Membership gives your team access to trusted research, valuable connections, professional development, and opportunities to help shape the future of sports and fitness.

Whether you are looking to collaborate, learn, or lead, SFIA helps you stay connected to the people and ideas moving the industry forward.

Learn About Membership

Your Voice on critical industry issues

Policy decisions affect participation, business operations, product costs, and the future of our industry. 

SFIA advocates for policies that strengthen sports and fitness participation while supporting a healthy business environment for the industry.

Learn About Our Advocacy
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Stay Connected
All Year Long

From webinars and roundtables to conferences and committee meetings, SFIA brings the sports and fitness industry together to share ideas, solve challenges, and build relationships.

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A Once-in-a-Generation Opportunity

This decade presents an unprecedented opportunity to increase sports and fitness participation across the United States. 

2034WARD brings together industry leaders, governing bodies, brands, and communities to turn the excitement of major sporting events into lasting participation growth.

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Explore 2034WARD

Explore the Latest news from SFIA

Stay informed with timely perspectives on participation trends, consumer behavior, policy developments, and the issues shaping sports and fitness.

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The Media's Go-To Source for Sports & Fitness Participation Data

Journalists, analysts, and industry leaders rely on SFIA for comprehensive participation data and expert perspective.

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How Can We Help You Today?

Whether you are looking for research, considering membership, planning your next event, or covering the industry, we're here to help.

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