SFIA Research Overview
Providing Information & Insight To Drive Decision Making
Summary of SFIA Research
SFIA Research, working in partnership with Sports Marketing Surveys USA, is the leading supplier of research for our industry, publishes over 100 industry reports each year on industry and product categories helping you understand and manage your business. As a member, you receive many FREE research reports and discounts on others. We also have Custom Research to meet your needs. For more research information visit SFIA Research/Sports Marketing Surveys homepage at www.sportsmarketingsurveysusa.com.
Some of our most important reports are briefly described below. You can also see more in the left navigation bar. We also have full lists of our reports. Just click on the category of reports below:
Examples of Important SFIA Reseach Reports available to Members
State of the Industry Report- FREE TO MEMBERS
Comprehensive in-depth analysis of the trends and issues affecting the sports industry including participation, economy and industry environment. Click here to view a sample report.
Topline Participation Report- FREE TO MEMBERS
Tracking Participation in 119 Sports, Recreation & Fitness Activities. This is the industry's essential reference document for sports participation. A sample of this report is not available.
Manufacturers Sales by Category Report- FREE TO MEMBERS
Industry overview giving topline wholesale market size by category derived from industry submissions and survey data. A sample of this report is not available.
U.S. Trends In Team Sports Report- FREE TO MEMBERS
The ultimate report on the state of team sports. Team sports are part of the American landscape. This report looks at participation and market trends within this sector of the industry. Click here to view a sample report.
Tracking the Fitness Movement Report- FREE TO MEMBERS
America’s Premier report giving you a closer look at specific fitness trends in terms of participation habits in America's fast moving fitness industry. Click here to view a sample report.
Innovative Insights Report– FREE TO MEMBERS A new series launched by the Sports & Fitness Industry Association. The purpose of this series will be simple: To provide a platform for industry insights from our members and to further educate our members on timely business issues. The rise of 3D printing in our industry, localization, speed-to-market, consumer purchasing insights and more are what you will find in this report. A sample of this report is not available.
Single Study Sport & Fitness Reports
Go deep into participation trends for over 90 sports or activities with detailed demographic profiles by gender, participation frequency and cross-sport participation. Click here to view a sample report .
The Journey of Sports Participation - Grassroots Sports Participation in America Study
This 3-Part report, which is offered to SFIA Members at a 10% discount, is the source to reveal key participation motivators and blockers that will help the industry grow the business of participation and gets Americans more ACTIVE & FIT. Click here to capture a free executive summary from the latest report.
"SFIA has established itself as the gold standard in participation research-objective data that is not designed to drive numbers for any particular sport." -Tom Farrey, Executive Director, Aspen Institute Sports & Society Program
For more information about SFIA Research contact Alex Kerman at 301.495.6321 x1004.
For more information about Custom SFIA Research or Sports Marketing Survey USA, contact:
Sports Marketing Surveys USA/SFIA Research
6650 West Indiantown Road, Suite 220
Jupiter, Fl 33458