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2020 SFIA Tracking the Fitness Movement Report

2020 SFIA Tracking the Fitness Movement Report

America's Premier Report Dedicated to Fitness Trends and Insights

Overview of The Tracking the Fitness Movement Report
The SFIA takes a closer look at specific fitness trends, in terms of participation habits, in America's fast-moving fitness industry. This yearly report also provides a closer look at purchasing behaviors. In addition, SFIA looks into factors that will play a significant role in growing the fitness industry, from both the home sales and institutional sales perspectives. Readers can dive deeper than ever before into the specific trends that are shaping this industry. This report includes key insight from industry leaders and interested stakeholders. 

This year's Table of Contents:

  • Research Methodology
  • Executive Summary from Tom Cove, President & CEO, SFIA
  • Participation in Individual Fitness Activities 6-Year Trend
  • Total and Core Aggregated Fitness Activity Participation 
  • Casual vs. Core Participation Aggregated
  • Activity Engagement 6-Year Trends
  • Active Americans
  • Inactive Americans 
  • Formerly Active Americans 
  • Transformation of Running and Walking Activities
  • Growth of Yoga
  • The Trends of Rowing
  • Health Club Membership
  • Fitness Equipment Sales
  • Interview with Aly Orday, CEO and Founder, Tonal
  • Interview with Joey Shamah, CEO & Co-Founder, FIT for LIFE
  • Interview with Helen Durkin, J.D., Executive Director of Public Policy, IHRSA
  • The Data Bank - Demographic Profiles of Fitness Participation

For more information about SFIA Research, please email Alex Kerman, Director, Business Operations & Research at akerman@sfia.org or call 301.495.6323. 

 

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